| Seven Selling Mistakes You
Don't Want to Make!
Mistake #1 -- Pricing Your Property Too High
Every seller obviously wants to get the most
money for his or her product. Ironically, the best
way to do this is NOT to list your product at an
excessively high price! A high listing price will
cause some prospective buyers to lose interest
before even seeing your property. Also, it may lead
other buyers to expect more than what you have to
offer. As a result, overpriced properties tend to
take an unusually long time to sell, and they end up
being sold at a lower price.
Mistake #2 -- Mistaking Re-finance Appraisals
for the Market Value
Unfortunately, a re-finance appraisal may have
been stated at an untruthfully high price. Often,
lenders estimate the value of your property to be
higher than it actually is in order to encourage
re-financing. The market value of your home could
actually be lower. Your best bet is to ask your
Realtor for the most recent information regarding
property sales in your community. This will give you
an up-to-date and factually accurate estimate of
your property value.
Mistake #3 -- Forgetting to "Showcase Your
Home"
In spite of how frequently this mistake is
addressed and how simple it is to avoid, its
prevalence is still widespread. When attempting to
sell your home to prospective buyers, do not forget
to make your home look as pleasant as possible. Make
necessary repairs. Clean. Make sure everything
functions and looks presentable. A poorly kept home
in need of repairs will surely lower the selling
price of your property and will even turn away some
buyers.
Mistake #4 -- Trying to "Hard Sell" While
Showing
Buying a house is always an emotional and
difficult decision. As a result, you should try to
allow prospective buyers to comfortably examine your
property. Don't try haggling or forcefully selling.
Instead, be friendly and hospitable. A good idea
would be to point out any subtle amenities and be
receptive to questions.
Mistake #5 -- Trying to Sell to "Looky-Loos"
A prospective buyer who shows interest because of
a "for sale" sign he saw may not really be
interested in your property. Often buyers who do not
come through a Realtor are a good 6-9 months away
from buying, and they are more interested in seeing
what is out there than in actually making a
purchase. They may still have to sell their house,
or may not be able to afford a house yet. They may
still even be unsure as to whether or not they want
to relocate.
Your Realtor should be able to distinguish
realistic potential buyers from mere lookers.
Realtors should usually find out a prospective
buyer's savings, credit rating, and purchasing power
in general. If your Realtor fails to find out this
pertinent information, you should do some
investigating and questioning on your own. This will
help you avoid wasting valuable time marketing
towards the wrong people. If you have to do this
work yourself, consider finding a new Realtor.
Mistake #6 -- Not Knowing Your Rights &
Responsibilities
It is extremely important that you are
well-informed of the details in your real estate
contract. Real estate contracts are legally binding
documents, and they can often be complex and
confusing. Not being aware of the terms in your
contract could cost you thousands for repairs and
inspections. Know what you are responsible for
before signing the contract. Can the property be
sold "as is"? How will deed restrictions and local
zoning laws will affect your transaction? Not
knowing the answers to these kind of questions could
end up costing you a considerable amount of money.
Mistake #7 -- Limiting the Marketing and
Advertising of the Property
Your Realtor should employ a wide variety of
marketing techniques. Your Realtor should also be
committed to selling your property; he or she should
be available for every phone call from a prospective
buyer. Most calls are received, and open houses are
scheduled, during business hours, so make sure that
your Realtor is working on selling your home during
these hours. Chances are that you have a job, too,
so you may not be able to get in touch with many
potential buyers.
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